You shot video — but it sits unused
Asking participants for their impressions at an after-work community study group, and using their words in the next invitation
This is the story of an association we provide sales agency services to. The organisation is not named. The client has agreed to publication.
| Who | The secretariat officer of an association that runs a study group |
|---|---|
| What they asked for | Shooting style "Capture an event", form "Try first" (a one-off, made and used) |
| What stayed with them | A long video, short videos, and the footage |
| What we did | Planning, filming, editing |
The value of each session stayed only with the people in the room
The association runs an after-work study group open to people from other companies.
Participants deepen their thinking in discussion and take their learning home.
But that value stayed only with the people who were in the room.
The invitation to the next session was always text only.
There were recordings, but with no decided place or way to use them, they sat unused.
They are recording what participants say
In the 30-minute consultation, the officer first decided where the video would be used.
The uses: the report page for the session, and the invitation to the next one.
Existing footage and who would be in charge were confirmed at the same time.
What is filmed: participants' impressions, and the session itself.
At the end of each session, participants are asked briefly what they thought and what they will take home.
The association chooses who speaks.
Filming takes half a day, with the room filmed from the back.
Participants are told in advance that anyone who does not want to appear will not be filmed.
The price was confirmed with an estimate before filming.
They keep to the approach of making something small, looking at it, and deciding the next step.
What stays with them: a long video, short videos, and the footage
- Long video: a short compilation of participants' impressions and the session
- Short videos: each participant's words, cut from the impressions
- Footage: the video and audio recorded
The association puts the long video on the session's report page.
The next invitation carries the participants' words.
Short videos go into messages to members as well.
How the footage and the rights are handled is described in What you receive, and what stays with you.
Whether to continue is decided session by session, after using the video.
If this sounds like you, shall we talk for 30 minutes?
If the value of your sessions stays in the room, we start from the participants' own words.
Details are on the video production page.
- Shooting style：Capture an event
- Form：Try first
- FAQ：How much does it cost?