Can we talk even if we haven't decided what to shoot?
Publishing short videos of a craft beer bar on an ongoing basis, so companies would book it for their gatherings
This is the story of a craft beer bar we provide sales and marketing support to. The shop is not named. The client has agreed to publication.
| Who | The person in charge at a craft beer bar in Tokyo |
|---|---|
| What they asked for | Shooting style "Publish short videos on an ongoing basis", from "Try first" (a one-off) to "Keep publishing" (made month by month) |
| What stayed with them | Short videos and the footage |
| What we did | Planning, filming, editing |
Only people who had visited knew what the bar was good at
The bar pours fresh craft beer and serves food to go with it.
It also takes private bookings of the whole bar, and sets up taps at company offices.
But only people who had already visited knew any of this.
It was not reaching the people who decide on company gatherings and team events.
And nobody had decided what to film to get it across.
In the 30-minute consultation, they decided who the videos were for
The person in charge booked a 30-minute consultation without knowing what to film.
We asked where the video would be used and what footage already existed.
The audience was set: people who decide on company gatherings.
The place to publish: the bar's own channel for short videos.
What to film: the bar's everyday work.
Hands pouring, taps being carried in and set up, dishes coming out.
Filming takes half a day, in the bar and at an off-site setup.
Customers' faces are not filmed.
The price was confirmed with an estimate before filming.
They make something small, look at it, and decide the next step.
The bar publishes the videos itself.
What stays with them: short videos and the footage
- Short videos: clips of pouring, setting up, and dishes being served
- Footage: everything recorded in the bar and at the setup
The bar keeps publishing the short videos.
They show private bookings and off-site setups to the people who decide on company gatherings.
The same videos sit on the bar's website.
How the footage and the rights are handled is described in What you receive, and what stays with you.
In the review, they moved on to publishing on an ongoing basis
A review session (looking at the videos together and deciding the next step) is held.
Pouring and dishes, it turned out, can be filmed again and again from the bar's everyday work.
The bar moved on to publishing on an ongoing basis, setting the content month by month.
This case moved from "Try first" to "Keep publishing" among the three stages.
If this sounds like you, shall we talk for 30 minutes?
If only your visitors know what you are good at, we start by deciding who the videos are for.
Details are on the video production page.
- Shooting style：Publish short videos on an ongoing basis
- Form：Keep publishing
- FAQ：How much does it cost?