You have someone in charge — but not enough hands
A first video project, and now making the video of a large yearly event together with an outside partner
This is the story of an officer at one of our clients, and it is still ongoing. We have permission to publish on condition that the company is not named.
| Who | An HR and recruiting officer at a company, in his late forties |
|---|---|
| What they asked for | Shooting style "Capture an event", form "Try first" (a one-off, made and used), repeated each time |
| What stayed with them | A long video, short videos, and the footage |
| What we did | Planning, filming, editing |
With no video experience, he was put in charge of a large event
He was asked to handle the video of a large gathering held once a year.
He had never made a video.
He did not know what to ask for, or whom to ask.
Whom to ask, and how, was settled in the consultation
He booked a 30-minute consultation without knowing what to film.
Where the video would be used, the existing footage and who would be in charge were confirmed together.
The uses: the invitation to the next event, and recruiting materials.
He also found his yardstick for choosing a partner.
Whether they decide the uses together with you.
The price was confirmed with an estimate before filming.
What is filmed: the event itself and the participants.
Filming takes half a day, from the back and the side of the hall.
Participants are told in advance that anyone who does not want to appear will not be filmed.
Making something small, looking at it and fixing it, he is learning how to brief
In the first round, he looked at a small cut and said what he wanted changed.
He now gives change requests after watching, with the scene and the reason.
At delivery and review, he also raises what to change next time.
Round by round, he has learned what to decide before filming.
The uses, the scenes, who does what on the day, and how the review will run.
Now he prepares those decisions before the event and makes the video together with us.
What stays with them: a long video, short videos, and the footage
- Long video: the record of the event
- Short videos: clips from the record, used in the next invitation
- Footage: the video and audio recorded
The company puts the long video in the invitation to the next event.
The short videos go into recruiting materials.
How the footage and the rights are handled is described in What you receive, and what stays with you.
If this sounds like you, shall we talk for 30 minutes?
Even as a first-timer, you learn how to brief by deciding things together.
Details are on the video production page.
- Shooting style：Capture an event
- Form：Try first
- FAQ：How much does it cost?