You started — but it didn't last
Recruiting videos that stalled, then continued after the format and the publishing rhythm were reset
This is the story of a company we produced video for. The company is not named. The client has agreed to publication.
| Who | The recruiting officer at a company |
|---|---|
| What they asked for | Shooting style "Publish short videos on an ongoing basis", form "Keep publishing" (made month by month) |
| What stayed with them | Short videos and the footage |
| What we did | Planning, filming, editing (the company published them) |
The recruiting videos stopped halfway
The company started publishing videos for recruiting.
But what to film, where to publish and when kept changing as soon as it was decided.
With no sense of progress, the effort stopped halfway.
They reset a format they could keep up, and a publishing interval
In a review session (looking at the videos and deciding the next step), the reason for the stop was examined.
Trying to change too much at once had meant nothing lasted.
So a sustainable format and a publishing interval were decided first.
The format: a series of short videos in which employees talk.
The interval: a set day each month.
Filming took half a day each month, interviewing people inside the company.
The company chose who appeared, and anyone who did not want to appear was not filmed.
We filmed and edited; the company published.
The price was confirmed with an estimate before filming.
As it continued, the people involved and the indicators settled, little by little
Once the publishing day was fixed, the people involved began to move to that rhythm.
Arranging speakers and returning feedback got faster with each round.
The indicators being watched improved, little by little.
In the end, recruiting enquiries came in slightly above the target set at the start.
Luck played a part.
We do not promise the same result.
What stayed with them: short videos and the footage
- Short videos: the monthly videos in which employees talk
- Footage: the video and audio recorded
The company put the short videos in its recruiting materials.
They were also shown at information sessions.
How the footage and the rights are handled is described in What you receive, and what stays with you.
If this sounds like you, shall we talk for 30 minutes?
If you started but it did not last, we begin with a format and an interval you can keep up.
Details are on the video production page.
- Shooting style：Publish short videos on an ongoing basis
- Form：Keep publishing
- FAQ：How much does it cost?